If you are running a successful business, you may have already used many of the marketing techniques out there. But if you haven’t used an email marketing campaign, you could be missing out on greater success. Here are some effective ways to market your business through email, so you can leave no stone unturned in your quest for excellence.
Know who your audience is. After you have a couple of people reading your emails, consider finding ways to get them to ask their friends to sign up. At the end of every email, provide a “subscribe” button and a “share” button so readers can pass along your information to friends. This is a great method to use to organically grow your base.
If you buy a list of emails to send to, check and make sure it is up to date. Sometimes lists for sail might match your target demographics but be woefully out of date. The number of addresses now defunct can be as high as 25% of the overall list.
Even though it should be obvious, it is important enough to state over and over: Never send unsolicited emails. You should have explicit permission from everyone you send marketing emails to. This is about more than trying not to upset them; a recipient who considers your email spam can cause trouble for you with your service provider.
Post a version of your newsletter with graphics and animation on your website. Then send your email list a plain text version of the newsletter with a link to the web version. This keeps your emails simple enough to stop them from being diverted to the spam folder as well as encouraging your customers to visit your website.
To use email marketing to build confidence in your company and products, avoid turning your emails into gimmicks. Don’t tarnish the professionalism of your image by using irritating tactics like writing all in caps or incorporating symbols like dollar signs. Most importantly, never talk down to your customers or make grossly exaggerated promises about your products.
To make a clear and memorable impact with every email, keep your marketing messages short and sweet. Every email should have a very clear message and should only include information, media and links that are completely relevant to that message. A succinct but convincing email will be easier for your readers to absorb than a windy message that tries to force too many points.
Try to educate yourself on how not to be considered spam. If you post a new email address to the web, tons of spam will arrive. Learn what these emails do wrong and adjust your emails accordingly. Take measures so your emails look distinct from spam.
Automatically unsubscribe customers who don’t respond to your marketing materials after a certain number of emails. If your customers aren’t responding to your emails anymore, they most likely have lost interest in your newsletter but aren’t annoyed enough by it yet to unsubscribe. By unsubscribing them, you avoid generating bad feelings that could hurt your business.
Keep all of your branding in your email consistent with your business. Don’t make your email appear as though it belongs to another business. Try to stick with your usual colors, voice, and fonts so that the readers can recognize that the email is from you and so they will read it.
An email marketing campaign is one way to quickly grow your business. Therefore, make sure you are prepared with a business strategy to fully deliver what the customers expect and what you tell them they are going to get from you. It is important that the trust is not broken between you and the customer.
When following up with customers, try following up with a sale schedule. Include a link in order for them to view this schedule. The end of the email could inform them that they can get all the specifics on this sale schedule by clicking on the link that was provided to them.
Make your emails concise. No one wants to read through a number of paragraphs when several would have sufficed. People don’t have much time these days, and you could become persona non grata in their email boxes if you don’t appreciate the time crunch that most people have to deal with these days.
To boost your potential customer base, make it easy for your existing subscribers to refer their friends or family members to you. The easier it is for people to share your messages with other people, the more likely it is that they will do so. This means more subscribers and more potential customers.
Send out birthday emails to your customers. Add a spot to your form for opting in where they can add their birthdate and then you can send them an automated greeting. You will find that customers respond positively to this approach. The added benefit for you is the opportunity to send a birthday discount or coupon that will attract more business.
Place important copy and call to action on the left-hand side of the images in your emails. Studies have shown that customers respond more strongly to copy that is written to the left of the images in an advertisement. Links to follow should be placed next to images, not below them, in order to grab best the customers’ attention.
Check your email messages across different email providers to see how they look. By doing this, you’ll be able to ensure that your emails are standard enough to be compatible with the most popular email readers. Be as thorough as possible when doing this, so that you don’t miss any segment of your customers.
Being the best means using all the tools and methods available to you to build your company. If you use the tips laid out in this article, you have a good chance of being the best. Make sure to use these to craft an email marketing campaign you can be proud of.
