Email marketing is one of the most innovative ways that you can market your wares to people who are likely to buy them. It does, however, take some know-how to build an effective email list. This article will show you some things you can do that will help you be successful with email marketing.
Do not use dollar signs in either the subject or the body of your emails, unless you are using just one to denote a specific amount of currency. This will strike many recipients as being spam my behavior, and many spam filters will automatically trash emails that include character strings like “$$$.”
If you have images or graphics, put them on the left side of the email message. Make sure that your call to action element is always on this side. Research has documented that this location produces almost double the number of clicks to your product, service or website than placing these elements anywhere else does.
Do not ever send emails to your customers more than one time per week. Most likely, your customers receive a bunch of messages a day. If you send too many messages, your customers may begin deleting them unread.
Strategically plan when your emails will go out. People do not like getting emails at inconvenient times, especially if it’s something that they have to act on quickly. Be considerate by making your offers convenient and easy for people to take advantage of, and you will have more sales than you otherwise would.
Try to make it as easy as possible for customers to unsubscribe from your emails. By not making it simple, they will feel like you are being too pushy and may be turned off from your product or business. Give them the option to opt out from some of your emails or all of them.
Consider following up with a rumor that a sale is about to end. Insert a statement that tells your clients to subscribe immediately so that they can take advantage of this sale. The closing of the email could tell them not to miss out on this incredible opportunity and to act now.
Design your marketing emails to be easily read on mobile devices, in addition to computers. An increasing number of people check their email messages using their cell phones. If the message is difficult to read on their phone, it is likely to be deleted without the content ever being read.
Now and again, change your format a little, giving it more of a personal touch. Try a plain text email if you typically send them in HTML format. Create an emotional bond with your customers by making your message well written and by including personal touches.
Do not send too much information in one email. Customers will get frustrated and overwhelmed if there is an overabundance of information in a single email. Instead, put a sufficient amount of information in a series of emails and be sure that each one contains a few paragraphs. This will keep their attention.
Everyone knows that email filters are getting more and more strict. Graphics and other things included in emails are blocked out, so a reader might not even see what you are trying to say. Therefore, a good piece of advice is to use plain text with a hyperlink to your site.
Build your own custom templates. Avoid just sending out generic emails, be creative with them. Try to get your messages to reflect aspects of your business’s branding, such as color palettes and fonts. If you include any images, make sure you include a link to a plain text version so that those with images disabled can read your messages.
There are zombie email addresses, and people do sell them. This not only wastes your time, but it keeps your messages from getting to the right targeted customers. Make sure you know what you are getting into, and make sure you are sending messages to people that could actually do business with you.
Be sure to ask permission to be able to send information to someone’s email. When asking, be sure to offer something in return. Turn it into something that your customers will look forward to checking instead of dreading it. This will keep your emails from looking and feeling like spam.
You might need to try following up to your customers with an alert on a price increase. The email could include a link that says to act now in order to avoid this increase. The ending of the message could convince them to click on the link in order to understand all the details.
Solicit feedback in your emails. Ask a thought-provoking question and ask your readers to respond. This will engage those on your list, and they will feel like they are having a more personal experience than they otherwise would. You will also glean valuable feedback that you can use to adjust your emails if needed.
Use Alt tags if your emails contain images. If an image fails to load or the recipient’s client refuses to load images, the image’s alt tag will appear. Make sure that the tag description is relevant to the image it is replacing so your readers have a good idea as to the image’s purpose. Include descriptions for any links contained in your email, as well.
Get permission from individuals before you send any e-mail to them. Never send out e-mails to people without their consent. Unsolicited e-mails in a person’s inbox can easily be considered spam. You don’t want marketing to annoy people. Make sure your get permission before you turn off any potential customers.
Now that you’ve read the entire article, you should have some good ideas of how to go about email marketing. Use the tips that you’ve just learned and start building a list right away. Keep learning about email marketing, and eventually you’ll have a huge list that will increase your customer base.